Intent and query mapping
Services · Performance
Google Ads built around business outcomes.
Turn high-intent searches into enquiries or purchases you can trace back to business outcomes.
01Search intent
02Relevant message
03Focused landing page
04Enquiry or purchase
What it solves
A better signal path changes the quality of every decision.
- Spend optimised to surface-level actions
- Campaign structure no longer reflects commercial priorities
- Search, Shopping and landing-page data sit in separate views
Suitable use cases
01Service businesses seeking qualified calls and enquiries
02Ecommerce teams balancing revenue with contribution margin
03B2B teams that need to connect leads with sales outcomes
Specific deliverables
What a Google Ads engagement can include.
Campaign and audience architecture
Conversion-focused ad planning
Budget and bidding framework
Search-term and feed improvement
Outcome reporting
Visual process
From context to controlled improvement.
Scope is adapted to the business, systems and evidence available.
- 01Understand the commercial goal
- 02Verify the measurement path
- 03Build or improve the system
- 04Launch with clear ownership
- 05Review outcomes and refine
01Search intent
02Relevant message
03Focused landing page
04Enquiry or purchase
Metrics in plain language
Use the numbers closest to the real outcome.
Qualified conversion rate
The share of clicks that become a lead or purchase worth pursuing.
Acquisition cost
Media spend divided by qualified leads or purchases.
Search coverage
How consistently the account appears for strategically useful demand.
Demonstration, not live data
Map the signal before connecting the tools.
The diagrams on this page explain a method. Real platform, CRM and customer data is used only after access, consent and scope are approved.
01Search intent
02Relevant message
03Focused landing page
04Enquiry or purchase
Service questions
Useful questions about Google Ads.
Does every business need Performance Max?
No. The right mix depends on the offer, data quality, sales journey and available creative. Channel choices follow the commercial problem.
Can KadsUp work with an existing account?
Yes. An engagement can begin with an audit, measurement repair or focused improvement plan before ongoing management.
Next step
Explore Google Ads with KadsUp.
Tell us the business outcome, constraint and current setup. The audit form will preselect this service.